September 26, 2018

Lessons from the "Scooter Wars"

Electric scooters have been around for decades, so why have they suddenly gone from novelty to regular sight on the streets of many American cities? The recent e-scooter craze shows how entrepreneurs can take an everyday product and change the way consumers think about it. The resulting battles between officials and innovators might reveal even more.

In the past, a few individuals used electric scooters to commute. Overall, though, these devices weren’t available and accessible enough for all but the most committed riders. Now the entrepreneurs behind companies like Bird and Lime have a new solution to the “last mile” problem — those pesky trips too long to walk but too short to justify the expense of driving and parking...

Continue reading: What the ‘Scooter Wars’ Tell Us