“Maangta Hai Kya?”: How Hindi Films Saw Liberalization

Summary: This essay delves into how Hindi cinema evolved in response to India’s economic reforms in the 1990s. Many post-liberalization films illustrated the immediate societal impacts of economic reforms, while the overall industry saw a shift in narrative themes and production values. The adoption of new technology and a transition towards more lavish and global storytelling coincided with the rise of Bollywood, mirroring India’s economic liberalization.

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