On this episode of Virtual Sentiments, Kristen interviews Martin Gurri, a visiting research fellow at the Mercatus Center, on the relationship between politics and media. Martin explains his concept of how communications technology evolves in great leaps, instead of incremental steps, and identifies what he considers to be the five great epochs in the evolution of communications technology. Additionally, Martin provides a historical take on the ways in which these changes have influenced the course of history. In their conversation, Martin also explains how information is sifted by people, including the differences between how written information is processed as opposed to visual information. Martin and Kristen discuss the ways in which these differences are often exploited, as well as the need for people to learn how to process visual information in a healthy manner.