Donate Today

A Taste of Protectionism: Coca-Cola in the Classroom

Originally published in The Journal of Private Enterprise

Trade restrictions typically cost students very little as a percent of their expenditures, so it is all too easy for them to conclude that economists' ideas about international trade are abstract and apply little to their daily lives.

Trade restrictions typically cost students very little as a percent of their expenditures, so it is all too easy for them to conclude that economists' ideas about international trade are abstract and apply little to their daily lives. Conducting a Coca-Cola tasting in the classroom can help drive home how international trade policy affects them in a way that they will remember beyond the final exam.

Find the article at The Journal of Private Enterprise. 

To speak with a scholar or learn more on this topic, visit our contact page.